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Gourmet Ads | Food Advertising & Supermarket Advertising Toggle Navigation PROGRAMMATIC ADVERTISING Audiences Advertiser Reporting Dashboard Always On Deals Curated Deals If you Bid you Win Managed Services Managed Supply vs Curated Supply Open Exchange Private Marketplace Deals Private Marketplace Pricing Programmatic Glossary Programmatic Guaranteed Programmatic Reports Programmatic vs Managed Service Prospecting Campaigns Self Service DSP vs Managed Services Smart Deals Viewability What Is Programmatic Advertising? TARGETING Alcohol Targeting Audience Targeting Behavioral Targeting Best Performing Placements Beverage Targeting Campaign Targeting Contextual Targeting Coupon Targeting Cuisine Targeting Demographic Targeting Diet Targeting Food Delivery Targeting GeoTargeting Grocery Delivery Targeting IAB Categories – Food & Drink Ingredient Targeting Kitchen Targeting Language Targeting Latitude & Longitude Targeting Non Endemic Targeting Publisher Targeting Recipe Targeting Retargeting Universal Pixel URL Targeting ABOUT Ad Specs Advertising Acronyms Advertising Calendar Advertising Case Studies Advertising Jobs Advertising Solutions Advertising We Can’t Run Articles Brand Safety & Transparency Directly Managed Publishers Global Ad Operations Media Types Our Advertisers Our Food Websites Our Team Our Tech Stack Partnerships & Integrations Scale & Reach Terms & Conditions Why Gourmet Ads? PUBLISHERS CONTACT MEDIA KIT Toggle Navigation PROGRAMMATIC ADVERTISING Audiences Advertiser Reporting Dashboard Always On Deals Curated Deals If you Bid you Win Managed Services Managed Supply vs Curated Supply Open Exchange Private Marketplace Deals Private Marketplace Pricing Programmatic Glossary Programmatic Guaranteed Programmatic Reports Programmatic vs Managed Service Prospecting Campaigns Self Service DSP vs Managed Services Smart Deals Viewability What Is Programmatic Advertising? TARGETING Alcohol Targeting Audience Targeting Behavioral Targeting Best Performing Placements Beverage Targeting Campaign Targeting Contextual Targeting Coupon Targeting Cuisine Targeting Demographic Targeting Diet Targeting Food Delivery Targeting GeoTargeting Grocery Delivery Targeting IAB Categories – Food & Drink Ingredient Targeting Kitchen Targeting Language Targeting Latitude & Longitude Targeting Non Endemic Targeting Publisher Targeting Recipe Targeting Retargeting Universal Pixel URL Targeting ABOUT Ad Specs Advertising Acronyms Advertising Calendar Advertising Case Studies Advertising Jobs Advertising Solutions Advertising We Can’t Run Articles Brand Safety & Transparency Directly Managed Publishers Global Ad Operations Media Types Our Advertisers Our Food Websites Our Team Our Tech Stack Partnerships & Integrations Scale & Reach Terms & Conditions Why Gourmet Ads? PUBLISHERS CONTACT MEDIA KIT Home Benjamin Christie 2024-01-03T18:25:40-05:00 Reach Grocery Buyers & Household Cooks Gourmet Ads is a Shopper Marketing & Food Advertising platform for Supermarkets, Grocery Stores, Food Companies, CPG Companies, FMCG & Beverage Brands to reach highly engaged audiences of Grocery Buyers & Household Cooks online. We directly manage thousands of quality food, recipe and cooking related websites, providing Advertisers and their Advertising Agencies both Programmatic Advertising & Managed Services solutions for campaigns. DOWNLOAD MEDIA KIT Our Audience Gourmet Ads offers advertisers the ability to reach a largely female audience of Moms, Primary Grocery Buyers, Household Cooks and Decision Makers. They are busy, they are family orientated and they enjoy creating new dishes and frequently search the internet for new recipe ideas. Below are some of the attributes of our unique audience SKEWS HEAVILY FEMALE 80/20 Our audience Heavily Skews Female and is aged 21-54 years old HOUSEHOLD GROCERY BUYER 91% of our Audience is the Primary / Dual Primary Household Grocery Buyer. PURCHASES QUALITY INGREDIENTS Our audience tends to Seek Out and purchase Branded / Quality Ingredients for their Recipes / Meals. HIGH AVERAGE BASKET VALUE Our Audience Spends between $200 to over $500 a month on Groceries MARRIED WITH 2 CHILDREN Over 50% of our Audience are Married with an Avg of 2 Children in the Family PRIMARY HOUSEHOLD COOK Our Audience is the Primary Household Cook creating Breakfast, Lunch & Dinner for the Family. QUALITY KITCHEN APPLIANCES Our audience Purchases Quality Kitchen Appliances such as Espresso Machines, Stoves, Microwaves RECIPES ONLINE Our Audience regularly uses the Internet to Search for New Recipes online, therefore it’s important to be mindful of food advertising tricks that are frequently seen there. $60K+ INCOME The majority of our audience’s income ranges between $60k to $150k+ VEGETARIAN & VEGAN Our Audience is 11X more likely to be a Vegetarian, Vegan or Flexitarian. WINE DRINKERS Our Audience typically prefers White Wine compared to Red Wine. HEALTHY EATING Not just a Dieter, our audience is 12x more likely to focus on Healthy Eating 365 days a year. Our Reach 0 + Managed Websites 0 Curated Websites 0 B+ Impressions 0 M+ Unique Audiences 0 + Targeting Options 0 + Integrations Our Advertisers Gourmet Ads works with every type of Food, Supermarket, Beverage, Kitchen brands to reach highly engaged consumers, online at scale. We also work with many non-endemic advertisers to reach our food focused audience. Every branding campaign is different, with different target audiences and different goals. Our advertising techniques are unique and special. So, no matter if you’re working on a Programmatic basis or prefer to book a Guaranteed order via our Managed Services we’ll ensure your campaign is laser focused on your target audience. First Party Data Segments Gourmet Ads offers a wide range of First Party Data Segments ideal for your Food, Supermarket, Beverage or Kitchen campaigns. Our Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Gourmet Ads inventory or used Uncoupled in your DSP. First Party Data Segments Integrated Demand Side Platform Companies (DSPs) For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers. Food Advertising Gourmet Ads is the global leader in Food Advertising Solutions. Since 2008 we’ve worked closely with all types of Food Advertisers and their Advertising Agencies, from global food companies which market hundreds of brands, through to traditional / smaller and regional food companies. We run all types of Food Advertisements. Food Advertising Programmatic Advertising Gourmet Ads takes a Programmatic First Approach in all things we do. Below are few of the Programmatic Advertising Solutions we offer. Smart Deals Smart Deals are a type of Programmatic Deal that is built and optimized in real-time using Data Science & Machine Learning within our Ad Server, using client KPIs. Private Marketplace Deals Private Marketplace Deals are Programmatic Auctions that give the buyer priority in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing. Managed Services Our Programmatic Managed Services team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success. Viewability For Advertisers that prioritize Viewability, our two Viewability solutions are both run by Private Marketplace Deals with MRC or GroupM Viewability Standards. Our Latest Articles Stay Updated with the Evolving Trends in Programmatic Advertising, Retail Media, and Supermarket Advertising. Our latest articles offer comprehensive insights into Media Planning & Buying and innovative campaign tactics. 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